January 17, 2011

Social Media Documentarian - Comments (9)

In my ongoing struggle define what it is I do in a neat little package I’ve increasingly found myself using the words ‘Social Media Documentarian‘. Based on the spirit of the idea that ‘if you don’t stick it on the internet it didn’t really happen’, essentially this made-up term refers to the fact that there is huge value in having someone tell your story online in a real-time way through photos, videos, blog posts, tweets, podcasts, etc etc.

Gnomedex Wall of Love

I think the ‘social media’ part of the ‘social media documentarian‘ description is a lil redundant insomuch as I’d use whatever the best mediums and tools available are do rich, immersive, engaging online storytelling but it definitely helps to use the buzz word when trying to describe the service to a budget-holder or other potential client.

Content is king and producing compelling creative content consistently is task not everyone is cut out for. Especially if you don’t want it to sound like advertising, marketing or promotional hype.

Kris Krug with the iPad @ F5 EXPO

Some of the projects I’ve been lucky enough to play this role on are things like Geeks On A Plane, The Vancouver 2010 Olympics, The BP Oil Spill, Gowalla, The Waldorf Hotel and Eco Fashion Week. Coming up this year I’ve got some excited Social Media Documentarian projects in the works for SXSW, Chris Jordan’s Midway Journey, Make Web Not War, Tourism Vancouver and Jones Soda.

I’m also teaching two classes at Emily Carr Univesity of Art and Design in the area of ‘social media documentation’. The classes are “Photography for Social Change” and “Video for the Social Web” and are being offered as part of Alexandra Samuel’s new Social & Interactive Media Centre. Being an emerging ‘field’ I know it’s a topic others are thinking about as well and it’s something that I’m just wrapping my head around and would love to know your thoughts.

January 12, 2011

Homework: BCIT Social Media Class Comments Off

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— Review past homework assignments. This is what I’ll be marking at the end of the term. Fill out profiles, add contact, publish content, link social networks together.
— Read through Klout scoring metrics – Klout score, True Reach, Amplification, Network.
— Create a Facebook Page for a) self as a brand b) or company you’re involved with or c) project you’re involved with.
— Come to class next week prepared to talk about ONE company who is using social media in awesome ways.

UPDATED: More homework

— Review homework – Amber story, Vanessa story.
— Northern Voice 2011 – personal blogging and social media conference. Opportunity to volunteer.
— SXSW Vancouver – tonight at the Waldorf. Meet new media, music and film geeks. Free.
— HOMEWORK: Create a social media campaign outline.

January 4, 2011

South By Southwest Party in Vancouver at The Waldorf Hotel – January 13th - Comments (2)

Vancouver SXSW Town Hall & Pre Party at the Waldorf Hotel

SXSW Interactive has announced a pre-event parties happening in Vancouver in January. The plan to throw a bash in as many cities as we can before the event happens in March but one of the first one kicks off in Vancouver at the historic Waldorf Hotel. If we’re lucky… the Waldorf’s ‘Five Secret World’s‘ art installation will still be installed. :)

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