Workin With The United Nations On A Digital Crowdsourcing Campaign to Stop HIV / AIDS

In May I visited Bamako, Mali in West Africa where I keynoted the. I gave a presentation titled “What Can The HIV/AIDS Movement Lean From Green/Climate Movement About Online Activism?” This was my first trip to Africa and my first time working with UNAIDS. To say that I learned a lot and had my horizons expanded would be an understatement. While I was there to share and teach, I feel like I’m the one who came away having learned so much. I was so inspired by the youth activists I met on this trip that I’ve gone on to continue this work throughout the year.

5619780197_52b511c1bf_b

When Iceland crowdsourced its new constitution  to increase the transparency and legitimacy of government process, it inspired a group of people working at the UNAIDS Secretariat to explore a similar approach to its work with young people. Over the past several months I’ve been working closely with and a team of incredible engaged activists to help develop a digital crowdsourcing campaign focused on engaging youth and stopping HIV. In November we launched our first online experiment… a site called CrowdOutAids.

CrowdOutAIDS takes the form of eight online discussion forums in six different languages, each targeted at engaging a different demographic around the world. The forums live on a constellation of popular social networking sites primarily Facebook, but also Chinese social network and popular Russian site Vkontakte.

5619638633_f2b8f4f025_b

We wanted to reach young people online where they’re already hanging out, says UNAIDS Social Media Officer Mikaela Hildebrand. But we’re not interested in just having a conversation for the sake of conversation,” she adds. “We’re not asking people to just like a Facebook group. We want to use these tools to do something radically different for this organization. … We want to take them through a virtual policy process.”

Here’s some additional information about the project including articles by, Good & The Case Foundation.

6328080520_fbfb537f78_o

Pls check out the project and get involved. Sign-up on the site, subscribe to the blog, follow @CrowdOutAIDS on Twitter and join your regional discussion forum.

One thought on “Workin With The United Nations On A Digital Crowdsourcing Campaign to Stop HIV / AIDS

Comments are closed.